




Te anau
Lakefront
Backpackers
Te Anau is a wonderful small town in the South Island of New Zealand. As the gateway to the Fiordland National Park, it has a rich history of outdoor explorers and the area has a unique, retro vibe.
When asked to redesign the website, we wanted to bring these ideas to life.
A brand strategy session led us to 'for lovers of the great outdoors since 1953' and the look and feel flowed from there.
See the website.