OUR SERVICES

Our team of talented, passionate experts offer a range of services, from building a strong foundation for your brand to bringing it to life through stunning design, captivating words and strategic advertising. Not sure where to start or want to get down to business? Contact our friendly team below.

We begin every project by sitting down with you to establish what makes you so darn special, develop your unique attributes and find out a bit more about your audience and the insights that provide opportunities for your brand. 

We offer 'the essentials', 'happy medium' or 'full monty' options for different budgets and requirements. 

Next step, is crafting a targeted, effective and innovative communications strategy that puts your brand where your audience is, from optimising your website, building a loyal following online, savvy social media and efficient Google Ads, through to engaging film, radio and print.

Our talented team has a wealth of experience in all of the above, assisting a myriad of businesses big, small and just starting out. 

BRAND STRATEGY

MARKETING STRATEGY

CREATIVE SOLUTIONS

First impressions count and your name can make or break a relationship with a customer. It does so much of the heavy lifting for your brand and will set the tone for your user experience. 

We have a tried and tested method for naming your business, from research and creative concepting through to having that 'aha' moment in the shower.

We offer clever, concise and creative copywriting for all communications, including marketing collateral, film scripts, social posts and internal communications. 

And when it comes to websites, our talented writers will work with you and the web developer to make sure you get found on Google and create an engaging user experience from welcome to conversion. 

NAMING

COPYWRITING

We create brands with meaning and depth, substance and longevity. Working from the outside in, we put ourselves in the shoes of your customers, staff and stakeholders, then utilise our skills to help you stand out from the crowd.

 

From strategy, positioning and differentiation, to more tangible cues such as colour, typography, graphics, photography, illustration and design.

Our team of skilled, creative and experienced designers have an eye for aesthetic and innovation, offering clients brochures, print, packaging, digital design, illustration, custom logos, lettering and typography.

And because your website is an essential asset, we offer a range of packages to suit your business and budget. 

VISUAL BRANDING

DESIGN

COPYWRITING

BRANDING

We have the tools to target your ideal customer and increase brand awareness online, engage with your customers on social media, increase traffic to your website and direct online sales.

 

We specialise in the planning and execution of campaigns, providing insight into your customer base and how they interact with your brand.

We offer clever, concise and creative copywriting for all communications, including marketing collateral, film scripts, social posts and internal communications. 

And when it comes to websites, our talented writers will work with you and the web developer to make sure you get found on Google and create an engaging user experience from welcome to conversion. 

DIGITAL MARKETING

DESIGN

WE ARE A REGIONAL BUSINESS PARTNER

The Muster offers two marketing strategy and design development workshops that are registered with the Management Capability Development Voucher Fund.

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners and key managers. To find out more and sign up your business, head to the Regional Business Partner Network hub here.  

 

MARKETING WORKSHOP

& TOOL KIT

The Muster Marketing Workshop and Tool Kit is a one-on-one service, where we work together to build a strong foundation for your brand and develop an innovative marketing plan for your business. 

Our unique combination of creative, strategic and digital savvy minds will work with you to unpack your offering, competition and target market, then foster the unique attributes of your business that will make you stand out from the crowd and become more resilient in this ever-evolving marketing landscape. 

We then provide you with a complete Tool Kit to implement your marketing plan, including tips for social media, website optimisation and digital marketing, as well as a unique personality and visual guideline for your business. 

As a creative marketing agency for conscious companies, we also offer a basic environment and community recommendation, helping you to lower your impact on your surrounding environment and become a positive player in your community. 

The workshop includes: 

 

  • Analysis of your current positioning and branding, customer feedback and previous marketing activity 

  • Identifying your key performance indicators, including your business goals 

  • Identifying your core values, unique-selling propositions, key value proposition, mission and distinctive tone 

  • In-depth market targeting and segmentation, identifying and analysing your audience and the opportunities and challenges for your product or service 

  • Competitive advantage, including competitor analysis and comparative positioning 

  • Environment and community assessment and goals 

  • In-depth lead generation and promotion strategy, including digital marketing, organic and paid social media, print, radio, film, e-newsletter, database building, website optimisation and blogs 

  • Visual brand development, including logo, fonts, colours, icons and photography guidelines 

  • Design template development for assets including social media, e-newsletters, business cards, signage, packaging or business cards final outputs will depend on time remaining). 


We also offer a custom Marketing Workshop and Tool Kit to suit your companies’ unique needs. For example, if you already have an established visual brand we can focus the Workshop and Tool Kit on your digital marketing strategy. 

Learning outcomes: 

The Muster Marketing Tool Kit provides you with the strategy, skills, confidence and easy-to-use platforms required to build a strong foundation for your business, achieve your goals and engage your audience now and well into the future. 

Together, we can create a resilient, innovative and digital-savvy business no matter what the world throws at you. Your new skill set will include: 

 

  • Identifying and developing your evolving competitive advantage, understanding your audience and maintaining a distinctive brand. 

  • An understanding of marketing strategy, implementation techniques and current marketing tools such as social media, e-newsletters and Google Ads. 

  • Techniques for innovative and effective promotions and lead generation. 

  • Establishing and maintaining a distinct and cohesive visual brand. 

  • Essential skills in design platform Canva and website platforms such as Squarespace, Wix or WordPress. 


Time investment: 

From start to glorious finish, The Muster Marketing Workshop and Tool Kit can be completed in four weeks and includes six core training sessions. These can be customised to suit your unique needs, shifting focus where required. In between each session, our marketing, digital and design experts will fine-tune your Tool Kit. 

Sessions can include: 

• Discovery Session: 4 hours 
• Environment and community assessment and goals: 2 hours 
• Marketing Tool Kit handover: 2 hours 
• Visual brand development workshop: 4 hours over 2 sessions 
• Design template building and Canva training: 4 hours over 2 sessions 
• Website training as required 
• We will then arrange a 2-hour review one month and six months after the workshop is complete. 

DIGITAL WORKSHOP

& TOOL KIT

The Muster Digital Workshop and Tool Kit is a one-on-one service, where we work together to update your skills, upgrade your business to the latest digital assets and provide you with an innovative digital marketing strategy and guide to the world wide web. 

Through a series of one-on-one workshops and expert advice, our unique combination of creative, strategic and digital savvy minds will teach you to foster your competitive advantage online, become more resilient in this ever-evolving digital landscape and build a loyal, engaged database through relevant and entertaining content. 

We then provide you with a complete Tool Kit to implement your digital marketing plan, including tips for social media, website optimisation and digital marketing, a unique personality and visual guideline for your business, then set you up on user-friendly design, social media and website platforms. 

The workshops include: 

 

  • Analysis of your current positioning, customer feedback and previous digital marketing activity. 

  • A strategic plan for e-commerce including promotions, organic social media posts and ads, Google advertising including Google My Business, e-newsletters, blogs and utilising influencers. 

  • Developing a unique personality for your company, based on your goals and the audience you are hoping to engage with, then establishing guidelines for your tone and visual brand, built in easy-to-use platforms. 

  • Social Media set up including usage guidelines, profile picture, cover photo and blurb recommendation and Canva templates. 

  • Strategic use of websites, including a review of your current website, a recommendation on improving your user experience and content, search engine optimisation and/or set up on easy to use platforms such as Squarespace, Wix or WordPress. 

  • A guide to search engine optimised and engaging blogs. 

  • A guide to effective, efficient e-newsletters and building your database. 


Learning outcomes: 

The Muster Digital Workshop and Tool Kit provides you with the strategy, skills, confidence and easy-to-use platforms required to build a strong foundation for your business, achieve your goals and engage your audience now and well into the future. 

Together, we can create a resilient, innovative and digital-savvy business no matter what the world throws at you. Your new skill set will include: 

 

  • Identifying and developing your evolving competitive advantage, understanding your audience and maintaining a distinctive brand online. 

  • An understanding of digital marketing strategy, implementation techniques and current marketing tools such as social media, e-newsletters, blogs and Google Ads. 

  • Techniques for innovative and effective promotions and lead generation. 

  • Establishing and maintaining a distinct and cohesive visual brand online. 

  • Essential skills in design platform Canva and website platforms such as Squarespace, Wix and WordPress. 


Time investment: 

From start to glorious finish, The Muster Digital Workshop and Tool Kit can be completed in four weeks and includes six core training sessions. These can be customised to suit your unique needs, shifting focus where required. In between each session, our marketing, digital and design experts will fine-tune your Tool Kit. 

Sessions can include: 

• Discovery Session: 4 hours 
• Digital Marketing Tool Kit handover: 2 hours 
• Visual brand development workshop: 2 hours 
• Design template building and Canva training: 2 hours 
• Website training if required: 8 hours 
• We will then arrange a 2-hour review one month and six months after the workshop is complete. 

JOIN

THE MUSTER

ZOE@THEMUSTER.CO.NZ

027 520 8169