PEOPLE DON't buy what you do. they buy why you do it.
Brand strategy is the foundation of all effective communication. It adds value to your business, provides a platform for talking to your audience and acquiring new customers, and gives your employees direction and motivation.
There are three main aspects to every successful brand - core values, voice branding and visual branding.
We begin every relationship by working with you to establish your core values and a key proposition that defines who you are and why you exist.
This proposition will separate you from your competitors and provide a unique selling point for your customers. We hate to quote Steve Jobs here, but advertising is about defining your values. Take it away Steve.
“This is a very noisy world and we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.”
Thanks Steve. Once we define your core values, we then work with you to establish your target market. Through research, insights from your past interactions and our own experiences as consumers, we can determine where your target market are, what they like and the best way to communicate with them.
From here, we can establish your voice branding, which includes your brands tagline and the type of tone and language your brand uses when communicating with its customers. Moving into visual branding, we provide a logo, colour palette, icons and overall guidelines that reflect your proposition and personality.