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37 Reece Crescent

Wanaka, New Zealand

P: 027 520 8169

E: zoe@themuster.co.nz

P: 0275208169

Wanaka A&P Show

The idea of being a Wanaka ‘local’ is a touchy subject amongst original folk and newcomers alike. Locals who have lived here all their lives stake claim to the name, while newbies are unsure when they can call this stunning place home – some say fifteen years, some say you have to be born and bred.

But being a local isn’t about how long you’ve been here, but what you do here. How involved you are in the community, how much joy you get from the lakes, mountains and rivers,
the relationships you’ve formed and the impact you’ve made. For instance, being part of the Wanaka A&P Show makes you more local.

So to put matters to rest and celebrate our common love for Wanaka, we interviewed our most local locals to find out what one would have to do to call themselves the same.

We then compiled the best into a checklist for newcomers and visitors to check off - attending the Wanaka A&P Show was of course one of them.

This campaign was done in conjunction with local communications agency Scope Media and local film production agency Two Bearded Men.

Hawea Flat School - JODIE AND The kids of room One

Byron Wells - Olympic skier and wanaka local

PHILL HUNT - third generation wanaka farmer